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Uncommon Grounds: The History of Coffee and How It Transformed Our World, by Mark Pendergrast
Ebook Free Uncommon Grounds: The History of Coffee and How It Transformed Our World, by Mark Pendergrast
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"With wit and humor, Pendergrast has served up a rich blend of anecdote, character study, market analysis, and social history....Everything you ought to know about coffee is here, even how to make it."―New York Times"A focused and juicy history of our last legal and socially acceptable drug."―Wall Street Journal"Pendergrast's account satisfies because of its thoroughness....Pendergrast unearths coffee-based trade wars, health reports, and café cultures, bringing to light amusing treasures along the way."―Mother Jones"Ask anyone in the coffee world and they will cite this book as a favorite...[I]t gives a comprehensive understanding to the history and complexities of your favorite drink."―The Kitchn"Pendergrast...has produced a splendid tale, setting out all one could hope to know about coffee."―Scientific American"Pendergrast's broad vision, meticulous research, and colloquial delivery combine aromatically."―Publishers Weekly"Uncommon Grounds is not only a good read but a vital one."―Washington Monthly"An exhaustive, admirably ambitious examination of coffee's global impact, from its roots in 15th-century Ethiopia to its critical role in shaping the nations of Central and Latin America....Should be read by anyone curious about what goes into their daily cup of Java"―Kirkus"Pendergrast's sprightly, yet thoroughly scholarly, history of America's favorite hot beverage packs the pleasurable punch of a double espresso."―Booklist
Werbetext
The definitive history of coffee, with a new introduction by the author.
Alle Produktbeschreibungen
Produktinformation
Taschenbuch: 480 Seiten
Verlag: Basic Books; Auflage: New (9. Juli 2019)
Sprache: Englisch
ISBN-10: 1541699386
ISBN-13: 978-1541699380
Vom Hersteller empfohlenes Alter: Ab 13 Jahren
Größe und/oder Gewicht:
15,2 x 3,9 x 22,9 cm
Durchschnittliche Kundenbewertung:
3.4 von 5 Sternen
11 Kundenrezensionen
Amazon Bestseller-Rang:
Nr. 117.200 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
Sometimes I'm unsure how I've managed it, but I've gotten through more than three decades of life without once having tasted coffee. Mocha, sure, but never the stuff itself. It's particularly surprising considering that my parents down gallons of it and my wife is a genuine snob, ordering pounds of French-roasted beans from a little shop in Berkeley, 2,892 miles away, and filling our kitchen shelves and cupboards with a shiny array of coffee paraphernalia and equipment. So the fact that I stayed fascinated throughout Mark Pendergrast's history of coffee is an unmistakable sign -- this is a wonderful book. Even if you're one of those, like me, who doesn't indulge in steaming cups of cappucino or decaf lattes, you'll find "Uncommon Grounds" an engrossing read. Pendergrast, author of the terrific "For God, Country, and Coca-Cola," delivers an authoritative, entertaining history of man's obsession with the bean.The author's greatest achievement here: capturing an informal tone that accommodates both exposés of slave-labor working conditions on Brazilian plantations and chatty ruminations on the "ever-worsening taste" of instant coffee. It allows Pendergrast to pass on a tremendous amount of information without weighing down the prose. If you're unfamiliar with the story of how coffee became an international favorite, you'll be riveted throughout Pendergrast's chronicle, from coffee's appearance in the Middle East in the 15th century, to its wildfire spread through Europe in the 17th century, to its taking over the Brazilian economy in the 19th century. In each European country, coffee went through the same stages: The aristocracy adopted it, the poor were allowed a taste of it, some politician banned it, another one removed the ban, scientists denounced it, others championed it, eventually everyone accepted it. Poor laborers used coffee to keep them going: "European lacemakers in the early nineteenth century lived almost exclusively on coffee and bread. Because coffee was stimulating and warm, it provided an illusion of nutrition." The craze hit Britain briefly, but "the British had never learned to make coffee properly, and the milk they added to it was foul." (And thus were born the seeds of America's love affair with the black brew: Since the Brits drank tea -- remember the Boston Tea Party? -- colonists drank coffee to spite their oppressors.)Much of "Uncommon Grounds" deals with the business of coffee -- mergers, acquisitions, takeovers, strikes, lawsuits. Pendergrast manages to make international trade disputes interesting (though many readers will find more than they wanted to know about business), and he never gets so lost in the machinations that he neglects either coffee drinkers or the field workers whose lives are caught up in the beverage. He shows how the bean has affected the destiny of each nation that has tasted it; Brazil, for instance, came to coffee late and adopted it almost to the exclusion of every other crop, necessitating the importation of hundreds of thousands of slaves to help with cultivation. The one-product economy was hostage to wild price swings and led to the destruction of huge expanses of rainforest and arable land. "Coffee made modern Brazil, but at an enormous human and environmental cost," Pendergrast writes. Even today, he notes, some Latin American economies remain so dependent on coffee production that quality beans are virtually unavailable to consumers within the countries. In Costa Rica, he writes, "I can testify that the regular brew is horrific."There's a lot here about brand wars and innovative new products, including the story of cereal-based Postum, "America's favorite coffee substitute," and eccentric inventor C.W. Post, who launched the modern advertising age with mountains of grammatically and scientifically faulty anti-coffee ads. We see the evolution of brewing products -- the percolator, Mr. Coffee, Melitta filters -- though only in recent years have decent methods become de rigeur among households and coffee shops. Throughout the book, Pendergrast remains appalled by producers' failure to care about the taste of their coffee and, worse, consumers' failure to notice, even when -- as in during the long post-WWII price war -- manufacturers began using low-quality robusta beans and "instant coffee manufacturers managed to make their product even worse." He describes the now-legendary 1960 Maxwell House percolator ad as "a brilliant, evocative commercial, even though it celebrated a dreadful way to brew coffee." When distributors found ways to package coffee in ways less destructive to taste, "the American consumer continued to ruin the brew by boiling it."And then, in the 1960s, arrived a crucial innovation: high-quality, fresh-roasted coffee, courtesy of frustrated entrepreneurs like Peet's in Berkeley and Zabar's in New York. In 1971, the first Starbucks opened, and the rest of the story of coffee would rotate around the parasitic Seattle chain, which introduced the world to top-of-the-line coffee on every corner and invented a new, Italian-ish vocabulary for coffee drinks (doppia macchiato: a double espresso with a splash of milk). "It's amazing to me that these terms have become part of the language," a former Starbucks executive tells Pendergrast. "A few of us sat in a conference room and just made them up." For many, the most valuable pages will be those titled "Appendix: How to Brew the Perfect Cup," a charmingly personal addendum ("When I began writing this book, I thought I appreciated good coffee.") that puts coffee in perspective -- so *this* is the reason for all the trouble!
Rarely does a book surprise me the way "Uncommon Grounds" did. Who would have thought that the history of coffee was so interesting or complex? Pendergrast does some through research and digs up endlessly fascinating tidbits. Did you know that coffee is originally from Ethiopia? The migration of coffee around the world and the business wars that raged over the sale of coffee to consumers in America is an oft-neglected subject in the annals of history. While the book is a real surprise, my only complaints are that Pendergrast tends to inject his leftist sympathies somewhat too often.
It's not everyday you find a five hundred page book on the history of coffee. But then again, most coffee fans take their jobs quite seriously. Author Mark Pendergast has chronicled ups and downs of this remarkable commodity on an unprecedented scale. He takes us from the discovery of the bean in the hills of Ethiopia all the way to the despicable excesses of Starbucks. The first few chapters of this book take us on a jaunty trip through coffee's early history, including the ruthless and colorful European traders who were responsible for introducing the Western world to the bizarre beverage. Pendergast, a businessman by education, then settles into a wonderfully readable economic history. The structure of the material centers on the companies and international agreements that make up the international coffee system. But unlike so many commercially-oriented histories, Uncommon Grounds is eminently readable and captivating. The characters in the saga are fascinating: from American industrialists to Latin American peasants to African warlords to European consumers, there are people involved in this story, not just money. If you have a yen for coffee, grab an espresso and read this book. You won't find weighty theories on how coffee forms the basis of all human history, rather a fun, a caffeine-inspired trip through modernity with java-tinted glasses. -- HistoryHouse.com
I loved this man's history of Coca-Cola, and his book on coffee is every bit as good. At least I learned one hard fact: coffee beans come in two types -- Arabica and Robusta. The good-tasting ones are the Arabica. The Robustas are vastly inferior, but are more robust plants. One commonly recurring theme then, is coffee merchants trying to sell as much Robusta as possible -- at Arabica prices! Instant coffee is a great refuge for Robusta beans, and so is espresso.Fascinating stuff. Highly recommended! I can't wait for his book on tea (hint hint).
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